Every year, approximately 2 million people from all over the world choose to come to the Swedish Fair and Gothia Towers to meet, eat and live, develop business, products or ideas. With us you will find everything from hotels, shops, theatres, spas and restaurants to exhibition halls and various types of meeting venues. Everything gathered under one roof. Our vision is to become Europe’s most attractive meeting place by offering the best overall experience.
As a visitor with us, you are also a visitor in Gothenburg. Our city location places you in the heart of the city, with its range right outside the door. Through close collaboration with the city’s other organizations such as the academy, Gothenburg’s business community, cultural organizations and our neighbors on the event route, we create a fantastic overall experience with the best Gothenburg has to offer.
Whether your visit to us is for business through a trade fair, meeting or congress, full of pleasure through a spectacular show, tasteful through a visit to a restaurant or quiet and peaceful with loved ones, we hope the result will be the same: a memorable experience that makes We meet again.